Skip to main content

My First User Test (1)

If I can do one thing different from now on for my product, that will be user test. I regard it as the most direct way to
  • Make sure we come out a product the market wants
  • Resolve many design discussion from the start
  • Identify the right MVP that create value
  • Give guidance to marketing 
  • ... ...


There are many different types of tests, mainly categorized by the type of question we want to find out as well as the material we have that support these studies.


Christian Rohrer, on her 2014 article "When to use which user-experience research", divided all researched based on 2 dimensions:



  • Behavioral V.s. Attitudinal
  • Quantitative V.s. Qualitative


Behavioral tests answer the question on "How", how does a user find the a product; how they do a checkout; how they fill in a form; while attitudinal tests focus on "Why", what are the reason you will or will not use a product etc.


Qualitative methods are much better suited for answering questions about how to fix a problem, whereas quantitative methods do a much better job answering how many and how much types of questions. Having such numbers helps prioritize resources, for example to focus on issues with the biggest impact. 



Adding on top of that is the "Context of Product" which indicates how the product is used on the study, or in my case, the stage where the product is in: in conception stage, we will be doing interviews to understand how people think about our product idea and what they consider to be most important; while in late stage, we use usability tests on scripted cases to see if a feature truly deliver their expectation.



To make it more complicated, there is also the differences between face to face and remote rest. But for me it is merely the form. 


There are many confusion on what kind of user text is used and why it is the best for the problem. Steve Kelvin talked about the differences between focus group and usability test, that we often use the first one to test if the flows and experience we design is good for the user. He emphasized the differences between the first being about asking questions and the second being completing tasks. 


Another common mis-understanding can be found between focus group and desirability study, while both aim to understand if a product or service is attractive the target audience, while the first one has no product base and let the subject's mind run wild, the second present a product or service to the audience and is thus more controlled and reflect the actual expected result. 
Google Sprint discussed the "Quick and Dirty" way of doing user test with a 5-day sprint, which talks very much on what i plan to start for my new projects, to test the idea. For the current project I am working on, I need to design a shopping assistant that provides services while users shop online. We’ve identified price comparison, last leg shipping enhancement and other features that can help solve the problem.


I am starting to write the survey question and recruit users at the moment. Craigslist is a popular platform and I am looking to other public forums to reach wider audience. 
My first text is about 2 things:


The first is the way users will interact with the shopping assistant, do they find it is natural in a conversational way which is one question and one answer at a time in an order I have set for them; or they will like more a menu list and they can choose which question to answer and which to skip for the default. 


I’ve prepared two sets of prototypes for on the same user flow a user will have to buy a product and plan to test them out on the audiences. They are both interactive so users can simply click through and explore by themselves.


The second is how users will inquire the different kind of information, would they prefer a traditional e-commerce experience with all requests, transaction history listed out and they will scroll up and down to find it; or will they like to always go to their assistant. The assistant will give some search recommendation based on the users requests and shipment status or show the full list.


I am going to write the interview script for next week. And aiming to have my first group of testers in the beginning of Jan. I’m very excited for this and to share with you what i found from this test.




Popular posts from this blog

4 Techniques to Make Your UX Review Meetings Successful

As a product manager, I often need to sit down with the executive management team to get their feedback on the new designs. It can be a frustrating process and many times I found that I cannot get things down in the time I am allowed to have.
Nevertheless, not having the sign-off from management is terrible for the team, we face high risk of having to re-work (yes, we always need to re-work, but it feels better if it is an improvement), schedule get delayed etc.
Over my 200+ review meetings, i've came to understand the reasons and learnt skills on how to stir the meeting towards an efficient completion, and I want to share them with you.
There are 4 key reasons of an unsuccessful product review meeting: 
1. Audience Lack the Background Knowledge: especially when introducing a new function, executives don’t know what they are looking at, or how the end users will be using such function, you may have sent the presentation before and again in the meeting invite, it doesn’t matter;

2. T…

What Changes will Machines Bring to us - As Employees

Machine learning to the employment has been a topic in debate. Darrell West, in his paper titled "What happens if robots take the jobs? The impact of emerging technologies on employment and public policy” suggested a list of actions government should take to ensure people whose job has been replaced by machines can live a decent live. The general sentiment seems to suggest a turbulent era as work force transform.

Growing up in China during the time of State owned enterprise reform, I had real experience living through the time of large group of people being laid off because the jobs were suddenly gone. My parent’s generation had to learn new skills for a completely new industry at their 40s and 50s. Few of them made it and even became millionaire, many of them didn’t and the family suffered a lot. I followed the news of Detroit Car manufacturing industry lapse and it shows familiar traits. The fact is, jobs come and go all the time, employee as a group will constantly adapt while …

21 Tops on How to Write a Successful Blog

Hubspot and General Assembly came together to offer a 10 week planner for successful blog. The type of blog discussed in this plan are corporate blogs used to bring people to the site and explore what the company is doing, potentially generate a lead.




Identify Your Target Persona: talk to sales team and research contract dataStart Building Evergreen Content: start with evergreen contents that stay relevant though time; do keyword search to see what people are searchingChoose the Right Content Management Tool: a good tool is easy to use and allow users to track metrics such as conversion rate, page view, and where traffic come fromDesign Your Blog: consistent layout; Focus on Your Content Strategy: basically it is depending on what you wantSet Subscriber Path: there needs to be a workflow for emailing the subscriber, a subscription form and an unsubscribe form. Hubspot is towards the "don’t email your subscribers too often” group while I also heard UI Breakfast Jane Portman talked …