As a product manager, I often need to sit down with the executive management team to get their feedback on the new designs. It can be a frustrating process and many times I found that I cannot get things down in the time I am allowed to have. Nevertheless, not having the sign-off from management is terrible for the team, we face high risk of having to re-work (yes, we always need to re-work, but it feels better if it is an improvement), schedule get delayed etc. Over my 200+ review meetings, i've came to understand the reasons and learnt skills on how to stir the meeting towards an efficient completion, and I want to share them with you. There are 4 key reasons of an unsuccessful product review meeting: 1. Audience Lack the Background Knowledge : especially when introducing a new function, executives don’t know what they are looking at, or how the end users will be using such function, you may have sent the presentation before and again in the meeting inv...