Last week we talked about creating the high-level product idea and identify target group. At this moment, you should be able to describe, in a simple paragraph, what benefits your product can benefit your target users. The next step will be to test your vision among the target group. User survey is mostly used at this stage to understand three questions: Does my target user group resonate with these benefits How the product/service fit into the existing user journey What are the top concerns users have Does my target user group resonate with these benefits One man’s trash is another man’s treasure. or vise versa. This is why it is important to understand if the user group you identified can associate themselves with the benefit and if there are better words you can use to communicate the message. I suggest you to prepare different versions of the same message, they can be “problem - solution” type ( there is a problem and we provide a solution to solve it);...
