I read the “Source of Power” on how people make decisions last week; it has been recommended in various guru books on product management and UX design. I finally get on to it, not so dramatic as other readers have credited it for “a book that blows you mind”, it does enlighten my thoughts by presenting two decision making models and how experienced professionals utilize different techniques to solve problems. Gary Kelin’s book is at least fascinating with the amount of stories/interviews it has. To a reader, it help me creates trust, put the models into context, and test the model through them. The two models Gary Kelin presented are “Recognition-Primed Decision Model” (or singular strategy) and “Classic Decision Model” (or comparison evaluation). Recognition-Primed Decision Model (RPD) is a model of how people make quick, effective decision when faced with complex situation. The model identified a reasonable reacti...