Retailers talk a lot of user journey, how they discover the product, how they research the product, when they decide to make a purchase and In this article, I will follow the same flow and talk about some of the common and new technologies in the retail industries. Since I’ve already covered the pure online search products last time. Here I will look at solutions with the aim to connect the online and offline world: Princline in Hong Kong, for example, aggregates all the products and prices from shops to allow consumers to easily from deals based on location. These kind of solutions can be further divided into 2 types based on the use cases: Locate : these kind of solutions allow users who already have any idea what they are looking for ( merchant name; brand etc) to find the exact location and the route to go there. All e-commerce merchants belong to this category since through delivery service, they become your local merchant...