Most of the times, the usability test requests come from the marketing team, shortly before a product or a major release is about to launch. It goes like this: About the time when the product is about the launch, the marketing team comes to the executives, everybody is having these little butterflies in their stomach. We have all too business on everything we have to do, planning our marketing events, developing all the features, that we forget our users. We did the user tests, well, focus groups actually, and we found a long list of problems users encounters when using our products. And we prioritize them based on the time needed from the development team to fix the issue: if it is the change of a label, priority high; if it is changing of an interaction, priority low etc. Everybody is frustrated with the process: product team knew the test is too late for the current release, it should have been done much earlier; marketing themselves are upset as they...