My past week was focusing on what there should be done to change mass consumer behavior. It was an amazing journey as how it all came together so naturally yet so intense to give me new insights into how we can all become a better social marketer. In this article, I will show you the simple model I learnt on how to change mass consumer behavior; an real example on how Connor Fanta manage to gather millions of fans and finally, what can you do to start making your social marketing more effective. I finished the book “ Herd: How to Change Mass Behaviour by Harnessing Our True Nature“, 360 pages is not a small number but it is absolutely a masterpiece. Published in 2009, the book still ring true to marketing and shed new lights into my product management thinking: how to make the product not only great to use but also interactive and interesting for the community. It changes my idea of how I will be supporting my marketing team as I can m...