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10 Tips to Reduce Your Blog Writing Time and Improve Traffic

My past week was focusing on what there should be done to change mass consumer behavior. It was an amazing journey as how it all came together so naturally yet so intense to give me new insights into how we can all become a better social marketer. In this article, I will show you the simple model I learnt on how to change mass consumer behavior; an real example on how Connor Fanta manage to gather millions of fans and finally, what can you do to start making your social marketing more effective. I finished the book “ Herd: How to Change Mass Behaviour by Harnessing Our True Nature“, 360 pages is not a small number but it is absolutely a masterpiece.  Published in 2009, the book still ring true to marketing and shed new lights into my product management thinking: how to make the product not only great to use but also interactive and interesting for the community. It changes my idea of how I will be supporting my marketing team as I can m...

What it Takes to Become a Project Manager in Hong Kong

The reason I was interested in project management was I found in Hong Kong the product management role is not that abundant.  And it seems to be more concentrated in retail and banking industry. So I start to think what are the areas I can transit into where my experience in the product management can play to its advantage. I looked into user experience, where my knowledge in functional requirement and business strategy helps bridge design with monetization, this industry seems a rather young industry but it is also a high growing space. The other space I looked into is project management. As Hong Kong is a place where limited product is developed while a lot of products gets used, customized and integrated. Project management seems a good area to go. A simple search on 2 major job search sites in Hong Kong is enough to show the result:   Monster JobDB Project Manager 932 687 Product Manager 79 313 User Experience 86 46 There are a lot of d...

What I Learnt from Comparing Payment Industry with Railway Industry

5 years as product manager in Payment industry, I’ve worked on products from mobile wallet to gateway, and know how each player in the industry work and make or loss money. I consider payment industry as an infrastructure industry, an enabler for value exchange and creation. Let me explain why: When I say infrastructure, you may think about railways, roads, cellular network etc, the main characteristics of these systems are:  Massive and connected (in most places);  End users don’t consume the network directly but through a “vehicle” (train of the railway; car for the road etc);  End users of the network pay to use the facility;  Ownership differ by level of criticalness (most important owned by gov, regulators or MNC; smaller ones by province, city or companies);  Network owners and “vehicle” owners are in constant conflicts that both facilitate and h...

Project Management Basics

What do Project manager do According to Wikipedia, project manager (thereafter, “PM”) is  the person in overall charge of the planning and execution of a particular project.  Project managers are first point of contact for any issues or discrepancies arising from within the heads of various departments in an organization before the problem escalates to higher authorities. Project management is the responsibility of a project manager. This individual seldom participates directly in the activities that produce the end result, but rather strives to maintain the progress, mutual interaction and  tasks  of various parties in such a way that reduces the risk of overall failure, maximizes benefits, and minimizes costs. What is Project manager also known as Project manager: Implementation manager, Project leader Senior Project Manager:  Management consultant; Programme manager; Portfolio manager; Head of projects; Director of projects What is a Project ...

4 Techniques to Make Your UX Review Meetings Successful

As a product manager, I often need to sit down with the executive management team to get their feedback on the new designs. It can be a frustrating process and many times I found that I cannot get things down in the time I am allowed to have. Nevertheless, not having the sign-off from management is terrible for the team, we face high risk of having to re-work (yes, we always need to re-work, but it feels better if it is an improvement), schedule get delayed etc. Over my 200+ review meetings, i've came to understand the reasons and learnt skills on how to stir the meeting towards an efficient completion, and I want to share them with you. There are 4 key reasons of an unsuccessful product review meeting:  1. Audience Lack the Background Knowledge : especially when introducing a new function, executives don’t know what they are looking at, or how the end users will be using such function, you may have sent the presentation before and again in the meeting inv...