Sales activities in many organizations are manual and inefficient. Sales went into the first call or meeting with little knowledge of the client or why the client contacted them in the first place. Their pitches are not relevant so they lose the client’s attention quickly. Machine learning can help sales in 3 ways: Improve Lead Quality One of the most direct and rewarding way sales team can leverage on data is lead optimization. CRM systems provides advanced lead scoring functionalities which rates a prospect on their action (if it is a Saas business, how they interact on the company website and if a manual sales process, how consumers react); background data (e.g. company size; revenue; consumer demographics) and many other factors. Per Harald Borgen in his article “ Boosting Sales With Machine Learning ” explain how they use natural language processing to qualify leads. It uses FullContact API to read description of milli...