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Showing posts with the label User Experience

Product Review – Search Engine

Product Review – Search Engine Search engine can be categorized into 3 types based on the way index is built: Crawler Based Search Engine : search engine such as Google, Bing, Baidu etc, use a piece of software to “crawl” the web an then index what it finds to build the search base. Web changes can be automatically caught by crawler-based search engines and will affect how these web pages get listed in the search result.  Crawler based search engines are good when you are looking for something very specific, say “Hong Kong Public Libraries”, but it is not good to search general topics, say “Search Engine”. A crawler based search engine can give thousands of irrelevant search result with many in which the key word appears only once. Human-powered Directory : Yahoo!, Open directory are popular search engines that depend on human editors to create their listing. Changes made to individual webpages will not affect how the website i...

Applying Choice Architecture to Fund Raising

The past week was mostly on how to create a habit forming application and the leading theories that support the "How".  Exoskeleton looks like an interesting new sector of innovation and machine learning. Besides, I starts to look into more examples on venture capital investment and the logics behind. Choice Architecture  This term was coined by Thaler and Sunstein (2008) in the book  Nudge: Improving Decisions About Health, Wealth and Happiness  and refers to the practice of influencing choice by changing the manner in which options are presented to people. For example, this can be done by setting  defaults ,  framing , or adding  decoy  options.  Thaler and Sunstein have endorsed thoughtful design of choice architecture as a means to improve consumer decision-making by minimizing biases and errors that arise as the result of  bounded rationality . Create Incentives: make sure you talk about benefits, preferably immediately...