Everyday UX and Product Inspirations

Please, test it.  The fact you believe in your idea, or that your investor do as well, it means a lot about creating a wonderful team and culture. It does not mean your customer will buy into that.  There is a long way between what the market opportunity (as the market analysis and the founder’s vision is) and what the actual product is. Of the thousands of products in different countries that seems to solve the same problem (you may call them competitors if you want), which one will win the customers’ favor now and in the future? Usability test helps to provides insight on that. Or in other words. usability test tells you, at the current state of mind, your customer will most likely find your product to be value if you do … in the following way … and … in the following way ... As you can see, these findings can be translated to what you can include in your MVP, why a certain design or feature did not meet the expect...

Most of the times, the usability test requests come from the marketing team, shortly before a product or a major release is about to launch.  It goes like this: About the time when the product is about the launch, the marketing team comes to the executives, everybody is having these little butterflies in their stomach. We have all too business on everything we have to do, planning our marketing events, developing all the features, that we forget our users. We did the user tests, well, focus groups actually, and we found a long list of problems users encounters when using our products. And we prioritize them based on the time needed from the development team to fix the issue: if it is the change of a label, priority high; if it is changing of an interaction, priority low etc. Everybody is frustrated with the process: product team knew the test is too late for the current release, it should have been done much earlier; marketing themselves are upset as they...